Analysing A Music Video

 "Ain't It Fun" by Paramore.

To start off, here is the official music video done by Paramore.

I don’t think that this is a very realistic view of the world because people don’t often complete unusual world records. Most people haven’t even seen a normal world record being completed, so it’s very unlikely anyone has ever seen the ones similar to those in the music video. I believe that this music video is supposed to be unrealistic though, because music videos are supposed to entertain its viewers and be unusual and clever, which this music video definitely is.

Reality would be portrayed like this for this song because the bands want their music video to stand out from others, so more people will want to watch it. I think that reality would be portrayed in this way for the band to give them a sense of originality and even a bit of craziness, showing the viewers that the band likes to have fun. I don't know a whole lot about Paramore, but by the looks of them, this video is exactly what they are about, having fun while working, if you could call this working.

 I think the value statements that this video is expressing is that it's understandable to be serious "in the real world," but that having fun and fooling around are encouraged. Another value statement that is expressed  is that band members need to get along in order to create music and music videos, which could be said about any band.

When I think of lifestyle choices that are being made in this music video, I think of being care-free and free living. They obviously aren't worried about what they're going to have for dinner that night, or even how they're going to get home, they're just living in the moment, making the best of life. 

Groups that are being portrayed in this video and in the song are the different gender groups. in the band Paramore, there are mainly 4 males and 1 female (Taylor York, Jeremy Davis, Josh Farro, Zac Farro and Hayley Williams). Gender equality is shown here, as the female has the lead singer role.

I believe this is a very effective way to sell the song because it creates a unique vibe through the music video this makes it interesting and makes the viewer curious as to what other records the band completed in the video, so they end up watching the whole music video as opposed to only half of it. And if the viewer likes that music video, they are most likely going to look at other music videos done by them.

I think the target audience is teenagers just because Paramore tends to be more of a teen band. I think that it does appeal to the target audience because the music video shows the band fooling around and having fun, just like what teenagers do. It also gives the sense that you can do anything you put your mind to, because that’s exactly what the band members are doing when they do the world records.

To me, the video doesn’t exactly fit the song, but it was a clever thing to do. I think the song is more about “living in the real world” as is says in the lyrics, but the video is more like how you can do absolutely anything you want, not exactly something you can do in the real world. That being said, the video and the song are the complete opposite in a sense.

I really like this music video and think that it is a very unique and fun idea. I like how the world records aren’t what someone would expect, because they are completely ridiculous but super achievable at the same time. I enjoyed this music video a lot the first time I saw it and I would definitely watch it again.

To visit the official Paramore website click here.